PV Meets Craft & Crumb

PV Meets Craft and Crumb

PV Meets Craft & Crumb


ParentVille Parties meets Louise the co-founder of Craft & Crumb. The Craft & Crumb baking kits contain everything you need to bake and decorate cakes, cupcakes or a delicious batch of homemade biscuits. We caught up with Louise to find out a bit more about Craft & Crumb and her tips to running a successful business. Prepare to be inspired.

Tell us a little about yourself?

I’m Louise, one half of Craft & Crumb, a children’s baking kits and party bags as well as mum of 3 children aged 9, 7, & 5.


What inspired your concept/idea for your business?

‘There must be an easier way…’ is the conversation that started it all off. Kate made a fab Peppa Pig cake for her daughters 2nd birthday but had spent a fortune on ingredients, hours traipsing round the shops and trawling the internet and was up til the early hours the night before the party decorating the cake – it took a good year from that very conversation to finally have our website go live! We started with cake kits, we then introduced baking kits followed by children’s party bags and we have recently introduced subscription baking kits too!

When starting, did you have challenges & how did you overcome these?

One of the really early challenges was letting the kids know that mummy does actually have a job – they were always so used to me being a stay at home mum that they didn’t understand that I wasn’t at their beck and call. As they’ve grown older they understand more and more about what I do and I enjoy the look of pride on their face when they talk about Craft & Crumb and the part I play in the business. I am lucky that they love being involved in what I do – from simple things like adding stickers and address labels to printing the personalised stickers.


What has been your biggest success so far?

Our biggest success story has been the launch of our party bags – when we started our business we were primarily a cake kit company but we realised our customers were also in the market for party bags. This was a couple of years ago when we were all becoming more aware of single use plastic and our party bags provided the eco-friendly solution that people were looking for.


How do you juggle family life and your business?

Life has become one great big juggling act and requires lots of late night emails but I am incredibly fortunate that I am able to pick and drop them to school, listen to them read every day and sit down with them whilst they eat dinner and hear their stories of the day. It’s not easy as there are always moments when the guilt creeps in – such as when they ask you why you don’t come to help out at school or come on the school trips although I do at least always make great cupcakes for the cake sale!

How do you find time to relax while not working? Do you impose business free time?

I must say, this is certainly a week point of mine – finding time to relax in between 3 kids and a full time business is particularly tricky but I’m planning on rejoining the gym as I think the release of endorphins at a time of stress would be a good thing!!


What is your tips for starting a small business?

Just be realistic about what’s achievable if your starting a business whilst also being a full time mum – in real life, no one is a super mum and those who do appear to be, usually have an army of help behind them. I’m very lucky to have my parents living locally who have proved to be worth their weight in gold and then some! Being able to ask for help when it’s needed is the thing that I’ve learnt most – even if you don’t have family living locally, there’s an army of friends you can meet through school/playgroups etc who all too often are in a similar situation.


If you could invite anyone to a dinner party who would it be?

I’d have to Aisling Bea and Sharon Horgan – I think they are totally hilarious and I know I’d have a fab night in their company!


Find out more about Craft and Crumb

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