“We’ve always had a bit of a soft spot for a piglet” #CoolKidsBrand

Kirstie Duke had the dream to create a premium childrenswear brand that provided ultimate comfort for the babies of this world. Toastie Pig is the result of that dream… and her “crush” on piglets! We talked with Kristie for our first #CoolKidsBrand interview and it comes with a very special offer to you! See the details at the end.

We asked Kristie about her amazing journey as an entrepreneur, her memories of her own birthday parties and we totally agree with her reasons for why entertainers are one thing every kid’s party should have! 

How did this project start?

Toastie Pig was the dream-child of two friends from University, who saw a gap in the market for a premium childrenswear brand that was functional, stylish and provided ultimate comfort for the babies of this world.


What did you do before starting your own business?

We came from two very different working backgrounds. One from the world of fashion, designing outerwear for leading fashion labels, and the other from working as an EA. Our skill sets combined to a Tee.

How did you came up with the name for your company?

Well, I guess we’ve always had a bit of a soft spot for a piglet, those truffling snouts and fat little tummies! And as such, our babies have long been referred to as little piglets! Perfect logic, right?

What was your biggest challenge at the beginning?

Having the courage and confidence to drive the dream forward. You encounter so many obstacles that you need to have fairly good ability to take the knocks but keep on jumping back up.


What is your biggest achievement so far?

Successfully running a Kickstarter campaign to fund the production costs for our first line of down-filled puffer jackets. We are so excited to be bringing these to the market, they are the most beautiful quality and the closest you could ever come to being wrapped in a cosy, soft and snuggly cloud!

What are your future plans?

We have some big designs up our sleeves 2018, and want to establish ourselves firmly within the outerwear market for kids. Watch this space!

What do you like best at children’s parties?

The kid’s entertainer that gives the parents time to catch up and have a glass of fizz while the kids are being distracted!

Do you like a DIY party or you prefer to order everything?

I tend to go DIY, but that’s really because I’m Scottish so I’m stereotypically tight! But I would love to have help and one of these days, I’ll come calling!


What are your kids more enthusiastic about their birthday party?

We had their favourite Disney Princess, singing the Frozen classics this year. Massive hit. Kept them quiet for at least 45 minutes!

Are the kid’s parties now very different from what they were when you were a child?

Yes! kids parties these days can often feel like a bit of a status symbol. I think there’s a huge amount of pressure on parents to come up with something bigger and more original than the last. That’s hard, but luckily that’s where Parentville Parties come in!

Any special memory of your own childhood parties or your friend’s parties?

There are sufficient photographs from the 80’s to never let us forget a children’s party.

Best parenting advice you received was…

Pay for a babysitter.

Your favourite quote is…

‘Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.’ Samuel Beckett

An advice to a parent who wants to start a business

Find time and know firmly in your mind the route that you plan to take. This can of course change at any stage, but set out with a very clear direction and determination in your mind. You will have to make sacrifices and face double the stress and fatigue, so know what it is that you want to achieve and set your compass on it. If you can make it work, the satisfaction from both worlds of parenthood and business is undeniable.


Get 15% discount on Toastie Puffer jackets using code: TOASTIE15 – Valid until 31st December

Toastie Pig’s new lightweight, down-filled Puffer Jackets for kids use certified responsibly-sourced down, and pack down into their own Toastie Pig drawstring bag. They are showerproof, wind-resistant and extremely cosy!






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